Social Media Marketing Buzz
These days Social Media is a buzzword that gets bandied about. Facebook and Twitter have millions of users. People ‘tweet’, ‘dig’, ‘like’, and ‘pin’ things all the time. Friends, family and acquaintances invite you to join LinkedIn, Myspace, and a plethora of other Social Media sites.
With each new platform you have to remember more passwords (its dangerous if you use the same password for everything). You have to log in and out of each, unless you know how to do it in one step, and you have to interact on each platform, or you don’t get noticed, or even worse, get ‘un-friended’ and followers desert you. Unless you’re actively weird, wacky, wayout, obnoxious, quirky or very interesting, people are unlikely to follow you, unless they have ulterior motives, like trying to sell you something.
Pros and Cons of Social Media Marketing
Like with everything else there are pros and cons to Social Media Marketing. For some people the cons will be pros and pros will be cons for others. It all depends where you are coming from, what you want to achieve, and who your target market is. This is also not a definitive list of pros and cons, but just a few to whet your appetite, so to speak.
Pros of Social Media Marketing
You can go viral quickly if you have the right product or service, are in the right place at the right time, have the right information to share contextually, or people find ‘you’ / ‘your product’ / ‘your service’ / ‘your information’ sufficiently compelling.
If you have built up a following, or have the numbers, you may be able to ‘sell’ to enough of them to get by, or make a killing, depending on supply, demand, and perceived ‘desirability’.
Cons of Social Media Marketing
For me the biggest drawback is that if you are sufficiently active on Social Media it can take a lot of time. It is also very easy to get sucked in and side-tracked into all kinds of other things. Time flies when you’re having fun and seeing what other people are up to, reading, watching, doing, and thinking about. Some very worthy causes too…
It is a thin line being active enough to be visible and not overdoing it, of not too hard a sell, nor too often, because it is supposed to be a place where you share information, talk about what interests you and so on, not a hard sell environment, and providing enough ‘good’ information to please your audience before you try to ‘entice’ them again.
Want your very own Social Media Marketing Strategy? send us a note with SOCIAL MEDIA MARKETING in the subject line.
Return to top-of-page Social Media Marketing
All about Advertising
Advertise on AccommodationAfricaSouth.com – to improve your web presence and search engine rankings.
What are the Advertising Benefits to Advertise on this site?
– How come Location is everything ?
– Marketing is key. Why?
– What makes Internet Marketing so important these days?
– What’s the hype about Social Media Marketing?
– How to Get more Clients
Specials, Competitions, Prizes, News
Subscribe to our Newsletter to get Special Offers on Accommodation, Vouchers, Competitions, Prizes, and the latest and greatest about Accommodation in the places you want to visit.
Have a look at the Map of South Africa
What’s News? Competitions, Prizes, Special Offers and other News.
What’s on in the location you are looking for?
What’s the weather like in the place you want to visit?
If you found this website useful or liked what you saw, please ‘share it‘ with your friends. See the right hand column of the web page for Social Media; SHARE +, Facebook, Twitter under the heading Like it? Share it! Tell your friends.
We are happy to receive Comments or Suggestions for our website in the Comments section at the bottom of the page. If you have a story on this subject and how it has effected you, please tell us about it.